Know what happens.
Understand who it helps.

Turn page visits and product events into a clear view of the customer journey. Explore funnels and retention, then connect the activity to the people in your CRM.

Product analytics overview with activity and events Product analytics overview with activity and events

Product interface with sample data. All activity, counts and event names are illustrative;

Go from a count
to a journey.

Explore events and their properties, compare page and product usage, and build a funnel around the steps that matter to your business.

Events with context

Inspect the action, person and properties instead of guessing what a number means.

Find the step that loses people

A funnel makes the drop between signup, first use and collaboration visible.

Activation funnel and conversion by step Activation funnel and conversion by step

A good first visit
is only the beginning.

Retention shows whether people return. Compare cohorts over time to distinguish an initial burst of interest from a product people keep using.

Read behavior across the product

Understand which pages and actions are part of a repeat habit, not just a one-off visit.

Weekly retention cohorts Weekly retention cohorts

Not just an ID.
A person you know.

Connect identified product activity with CRM contacts. See what a customer has used alongside the conversation, organization and work you already know.

One workspace, shared context

Move from a product journey to a contact record without rebuilding the customer history.

Product activity linked to a CRM contact Product activity linked to a CRM contact

Behavior and relationships, together.

Analytics and CRM are included in every plan. Your team works from one workspace with one subscription and shared included usage.

Open Hub